News & Events, Sustainability


pianta che cresce da mezzaluna di vetro

Spending by Italians is becoming increasingly technological and ethical. Traceability is considered an essential factor to positively evaluate a product within the various possibilities put on the shelf by large-scale retailers in the food sector. Consumers are increasingly attentive and decisive and, net of what they spend, they want to see two absolute principles correspond: safety and healthiness of the food.

And it is precisely these two factors: healthiness and safety of food that set the bar for the designation of the brand and therefore of the favorite food product. 94.4% of compatriots, a very relevant figure in itself, direct their purchasing habits through the information present on the product packaging: the more precise and eloquent they are, the more they feel safe from misunderstandings, doubts and misunderstandings, certain of having made the right purchase, certain of guaranteeing healthy nutrition for themselves and their family.

Noi di LUZI rispettiamo i tempi della natura.

The Italian consumer is no longer satisfied with the usual commercial slogans. What you want – and what you deserve – is real, good, clean food, derived from production systems that respect the environment in which you live and the one in which you will live. We at LUZI respect the times of nature, long or short, we respect the seasons, the biodiversity of each plant that we grow, here, mainly on the hills of the Marche, within our controlled supply chain that is spread over 3000 hectares of agricultural land in Central Italy.

It is important to let the consumer know these traces of the production process. And the more virtuous, the better. For all of us. For the environment in which we live. For the man who lives there. As it is essential that today we are increasingly interested in this aspect, favoring foods that improve our health, our well-being, doing good to the surrounding environment.

farro che scorre tra le mani su un mucchio

Traceability for the consumer

Traceability for the consumer lies in this: in the very concept of origin, of the territory from which it starts, where it is born, and in whom it is born. Food, to truly do well and nourish, cannot pass through multiple hands and cannot be so far from the consumer himself, because the distance presupposes the use of chemical preservatives that help his journey, his journey around the world.

Follow the so-called polisuccession or rotation of crops,

Our organic respects traditions, not just the places it comes from. We think there is a sort of transparent but unavoidable thread that links what is good for us to what is good for the environment. Within the LUZI supply chain, our farmers must follow the so-called polisuccession or rotation of crops, meaning that every cereal or legume grown and grown within our supply chain is given first of all by nature and the respect we have for it. In this way, the soil is more fertile and the crop is protected. We also use the interconnection of biodiversity to allow plantations to protect each other in a completely natural way.


Organic crops

Traceability and traceability of a vegetable food derived from organic crops confirm that that product does not contain chemical additives, herbicides, pesticides and anything that is toxic not only for the environment, but above all for human health.

Everything that comes from intensive and conventional cultivation, including foodstuffs, actually has harmful residues of toxicity, chemical additives and pesticides that in the long run create serious and chronic diseases. Biodynamic cultivation does not allow the proliferation of endocrine disruptors that alter the correct function of human hormones, not only in children but even in fetuses. Before even thinking about this, environmental exposure is a really worrying factor. Foods derived from organic and biodynamic cultivation processes are richer in nutrients and, by not using pesticides and chemical components, free the water flows from increasingly wild and dangerous pollution.