LUZI SUSTAINS EXHIBIT DEDICARED TO NOBEL LUIGI PIRANDELLO

“IL CASO PIRANDELLO”
TEATRO DI VILLA TORLONIA
23 NOVEMBRE 2017 – 14 GENNAIO 2018 ROMA

PRESS RELEASE

LUZI has always been the protagonist of numerous trade fairs, events, and international events in the food and wine sector. In the cultural field, it sponsors reviews, events, exhibitions, such as the historical one, of great international importance, “The Pirandello case”, dedicated to the 150th anniversary of the birth of the Nobel Luigi Pirandello at the Villa Torlonia Theater in Rome and curated by Paolo Petroni and Claudio Strinati, because, as he declares, food passes from the soul, which must be nourished, first of all, by art.

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SUPPORTING EXHIBITION ‘THE PIRANDELLO CASE’

Today, Thursday 23 November, a unique cultural journey begins with the exhibition “The Pirandello Case” in Rome at the Theater of Villa Torlonia and the Luigi Pirandello House Museum, home to the Pirandellian Studies Institute. It is to him, the third Italian winner of the Nobel Prize, that LUZI dedicates, through its support to the event, also a campaign that features the Sicilian Nobel in food, the organic and integral version to celebrate together the 150th anniversary of his birth.

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TRACEABILITY: THE FIRST IMPERATIVE LUZI

Spending by Italians is becoming increasingly technological and ethical. Traceability is considered an essential factor to positively evaluate a product within the various possibilities put on the shelf by large-scale retailers in the food sector. Consumers are increasingly attentive and decisive and, net of what they spend, they want to see two absolute principles correspond: safety and healthiness of the food.

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